Redirects send users from one URL to another and should follow a consistent structure in order to promote the university brand and help users easily navigate the USNH web universe.


Thoroughly review all web addresses in marketing materials or public announcements before they are published. This helps avoid the need for redirects. Remember to update references to your web address in printed and digital publications.

Web address and domain guidelines

Internal Redirects

USNH internal redirects point between webpages within each institution (,, Redirects may be needed when pages have been moved or deleted, if a typo in marketing materials points to an incorrect URL, or if a shortened URL is required for use in printed materials. In these situations a redirect will help visitors arrive at the right site location.

Examples of internal redirects:

External redirects

USNH does not authorize external redirects unless there is a relationship with an outside vendor. External redirects require a contract with ET&S Software Development or approval from a dean. Well-established, or websites that move to external sites may request a one-time one-year redirect. Any address containing "keene", "plymouth" or "unh" should be owned by a USNH entity and approved by ET&S.


For support, questions, or to request redirect, please contact ET&S Software Development.

Responsibility for content

Anyone who creates a URL or domain name is responsible for complying with all applicable policies and this standard. When address conflicts arise, such as nearly identical addresses for unrelated groups on campus, the Digital Communications Governance Team will provide a recommendation.


ET&S Software Development reserves the right to remove any redirect that it considers violating this standard or any other USNH policies. Please report issues with redirects to ET&S.

If inappropriate, inaccurate or conflicting redirects are discovered, ET&S will contact the site administrator(s) to discuss the issue. If the site or content owner cannot be contacted or is no longer at USNH, that content will be administered by ET&S and can be removed if deemed inaccurate or inappropriate. When redirects are obviously unacceptable, ET&S will immediately remove them prior to contacting the site owner. Unacceptable redirects also may cause website access to be suspended.