Logos & Branding

The marketing or communications team for each institution determines branding guidelines including logo usage for USNH-affiliated websites and applications.

Resources for logo approval and branding guidance

USNH logos are available for USNH faculty, staff and students to use on official USNH digital properties or on external websites with special permission. It is important that USNH logos be used appropriately and appear consistently across all USNH websites, applications, social media and digital communications to properly promote the USNH brand and help users easily identify USNH institutions in the digital universe.

USNH website and application mastheads often include the institution’s logo and persistent site-wide navigation.  Mastheads should use an approved USNH institution logo in the upper left of a main navigation bar, and this logo should link to the institution’s home page. As a reminder, all web applications through an external vendor require a contract with ET&S Software Development or approval from a Dean. 

Guidelines for all logos

  • USNH logos may only be created by an institution’s marketing or communications department and cannot be altered in any way.
  • To request the creation of a USNH logo configuration with your department or entity name, contact your institution’s marketing or communications department.
  • Adhere to your institution's brand guidelines for logo requirements on sizing, clear space, placement and background

USNH logos on external sites

You are strongly encouraged to use the tools USNH offers for building websites. However, if you are a member of the university community, you may choose to create an external site about your individual or club's approved university system activities. You may then request permission to use a USNH logo and name on your site.

To receive permission to use a university system logo and name on an external site, you must be either:

  • A USNH faculty or staff member using the site ONLY to promote your individual approved USNH activities, such as USNH-affiliated research
  • A USNH student using the site ONLY to promote the activity of a university-recognized student organization

It is not permissible to use the site for any commercial activity or display any ads. Any commercial or revenue-generating use of USNH logos or names must be approved through your institution's marketing or communications department.


For support for logo usage and branding guidelines, please contact your institution’s marketing or communications department.

Responsibility for content

USNH logos on Drupal USNH websites are maintained by ET&S. For non-Drupal USNH websites, proper usage of the logo is the responsibility of the site owner and must comply with all logo requirements. For external sites, site owners are responsible for getting permission in writing for using a USNH logo.

External sites may use a USNH logo, but they are created by members of the university community acting as individuals rather than as official representatives of the University System of New Hampshire. As such, external sites may not be used as the official website for any USNH college, school, institute, department, or administrative or service unit. Site owners are solely responsible for the site and its contents.


ET&S Software Development reserves the right to remove at any time any content that it considers in violation of this standard or any other USNH policies.

If inappropriate or inaccurate content is discovered, ET&S will contact the site owner to discuss the issue. If the site or content owner cannot be contacted or is no longer at USNH, that content will be administered by ET&S and can be removed if deemed inaccurate or inappropriate. When content is obviously unacceptable, ET&S will immediately remove the content prior to contacting the site owner. Unacceptable entries also may cause site access to be suspended.

Reports regarding inappropriate content may be sent to ET&S Software Development.