Index of digital standards

The index of Digital Governance Standards is a set of guidelines to help site administrators, communicators and others with web responsibilities promote clear, consistent messaging and imagery across USNH websites. Governance also aims to ensure our pages are up to date and easy to navigate. Enterprise Technology & Services and marketing representatives from each institution have worked together to implement web governance at USNH and have established this set of standards.

404 pages

A 404 page is a web page presented to visitors when a site's server cannot find a requested page.

Learn More About 404 Pages

Aliases & Redirects

Aliases and redirects point users from one URL to another and should follow a consistent structure to promote the university brand and help visitors navigate sites easily.

Learn More About Aliases and Redirects


Google Analytics is a free software tool that helps monitor and analyze website traffic.

Learn More About Analytics


A blog is a website or collection of webpages containing frequently published articles and information.

Learn More About Blogs

Cookies are small files that websites send to, and are stored on, a visitor's browsing device in order to monitor page visits and other information.

Learn More About Cookie Notifications

Copyright is a type of intellectual property that protects original works of authorship.

Learn More About Copyright and Permissions

Digital Advertising

Official USNH entities may advertise on USNH digital communications tools university goods and services for sale that benefit the institution and are allowed by USNH policy.

Learn More About Digital Advertising

Digital Content

Digital content includes images, text, and linked files.

Learn More About Digital Content

Forms, Event Registration & Surveys

Forms allow a user to directly submit contact information, data and/or comments from a webpage or application.

Learn More About forms, event registration, and surveys


USNH websites and web applications must have a robust hosting environment in order to be safe and reliable resources.

Learn More About Hosting

Our websites are often the first impression people have of the university system, and the masthead is the first thing they see on any given website.

Learn More About Links and Navigation

Logos & Branding

USNH logos are easily recognizable graphic symbols that identify USNH-affiliated universities, departments and organizations.

Learn More About Logos and Branding


MediaSpace is a free media tool available to USNH students, faculty, and staff that allows the uploading, management and sharing of media. MediaSpace supports nearly all audio, video and image assets.

    Learn More About MediaSpace

    Mobile Apps

    USNH mobile apps are available for download in the Google Play Store and Apple App store and include a wide variety of features and information.

    Learn More About USNH Mobile Apps


    USNH websites and web applications must be secure. Tools and practices used to create and maintain them must ensure the appropriate confidentiality, integrity, and availability of data and services that they provide.

    Learn More About Security

    Single Sources of Truth

    Single sources of truth provide content from the most accurate source, avoiding duplication of content, outdated or inaccurate information.

    Learn More About Single Sources of Truth

    Social Media

    USNH marketing and communications departments have established guidelines for the use of popular applications such as Instagram, Facebook, Twitter, TikTok and LinkedIn.

    Learn More About Social Media

    Web Addresses & Domain Names

    Domain names and website addresses should follow a consistent structure to promote the university's brand and help users easily navigate USNH sites. 

    Learn More About Web Addresses and Domain Names


    The USNH system provides a range of options for publishing and maintaining websites.

    Learn More About USNH Websites