The index of Digital Governance Standards is a set of guidelines to help site administrators, communicators and others with web responsibilities promote clear, consistent messaging and imagery across USNH websites. Governance also aims to ensure our pages are up to date and easy to navigate. Enterprise Technology & Services and marketing representatives from each institution have worked together to implement web governance at USNH and have established this set of standards.
A 404 page is a web page presented to visitors when a site's server cannot find a requested page.
Advertising on USNH digital communications tools
Official USNH entities may advertise on USNH digital communications tools university goods and services for sale that benefit the institution and are allowed by USNH policy.
Google Analytics is a free software tool that helps monitor and analyze website traffic.
A blog is a website or collection of webpages containing frequently published articles and information.
Cookies are small files that websites send to, and are stored on, a visitor's browsing device in order to monitor page visits and other information.
Copyright and permissions
Copyright is a type of intellectual property that protects original works of authorship.
Digital signage TVs are used on USNH campuses to communicate a variety of happenings including events, classes, upcoming deadlines, public service messages and more.
Hyperlinks, otherwise known as web links, allow visitors to navigate between webpages and connect to digital content including files, images, and other websites.
USNH logos are easily recognizable graphic symbols that identify USNH-affiliated universities, departments and organizations.
Logos and names on external websites
USNH logos should be used appropriately and appear consistently across USNH websites, applications, social media and digital communications to properly promote the USNH brand.
Masthead, logo and navigation
Our websites are often the first impression people have of the university system, and the masthead is the first thing they see on any given website.
MediaSpace is a free media tool available to USNH students, faculty, and staff that allows the uploading, management and sharing of media. MediaSpace supports nearly all audio, video and image assets.
USNH mobile apps are available for download in the Google Play Store and Apple App store and include a wide variety of features and information.
Redirects and External Redirects
Redirects send users from one URL to another and should follow a consistent structure to promote the university brand and help users navigate sites easily.
USNH websites and web applications must be secure. Tools and practices used to create and maintain them must ensure the appropriate confidentiality, integrity, and availability of data and services that they provide.
Single sources of truth
Single sources of truth provide content from the most accurate source, avoiding duplication of content, outdated or inaccurate information.
USNH marketing and communications departments have established guidelines for the use of popular applications such as Instagram, Facebook, Twitter, TikTok and LinkedIn.
A URL is the address for each page on a website. Website navigation, search engines, marketing materials and other websites all use a page’s URL to direct people to that page.
Web addresses and domain names
Domain names and website addresses should follow a consistent structure to promote the university's brand and help users easily navigate USNH sites.
Webforms allow a user to directly submit contact information, data and/or comments from a webpage.
USNH websites and web applications must have a robust hosting environment in order to be safe and reliable resources.
The USNH system provides a range of options for publishing and maintaining websites.
Website hosting for research
Research and laboratory website hosting services are available through USNH depending on the data, contributors and nature of the lab or research.