Index of digital standards

The index of Digital Governance Standards is a set of guidelines to help site administrators, communicators and others with web responsibilities promote clear, consistent messaging and imagery across USNH websites. Governance also aims to ensure our pages are up to date and easy to navigate. Enterprise Technology & Services and marketing representatives from each institution have worked together to implement web governance at USNH and have established this set of standards.

404 pages

A 404 page is a web page presented to visitors when a site's server cannot find a requested page.

Learn More About 404 Pages

Advertising on USNH digital communications tools

Official USNH entities may advertise on USNH digital communications tools university goods and services for sale that benefit the institution and are allowed by USNH policy.

Learn More About Advertising on USNH Digital Communications Tools


Google Analytics is a free software tool that helps monitor and analyze website traffic.

Learn More About Analytics


A blog is a website or collection of webpages containing frequently published articles and information.

Learn More About Blogs

Cookies are small files that websites send to, and are stored on, a visitor's browsing device in order to monitor page visits and other information.

Learn More About Cookie Notifications

Copyright is a type of intellectual property that protects original works of authorship.

Learn More About Copyright and Permissions

Digital signage

Digital signage TVs are used on USNH campuses to communicate a variety of happenings including events, classes, upcoming deadlines, public service messages and more.

Learn More About USNH Digital Signage

Hyperlinks, otherwise known as web links, allow visitors to navigate between webpages and connect to digital content including files, images, and other websites.

Learn More About Links


USNH logos are easily recognizable graphic symbols that identify USNH-affiliated universities, departments and organizations.

Learn More About Logos

Logos and names on external websites

USNH logos should be used appropriately and appear consistently across USNH websites, applications, social media and digital communications to properly promote the USNH brand.

Learn More About USNH Logos and Names on External Websites

Masthead, logo and navigation

Our websites are often the first impression people have of the university system, and the masthead is the first thing they see on any given website.

Learn More About Masthead, Logo and Navigation


MediaSpace is a free media tool available to USNH students, faculty, and staff that allows the uploading, management and sharing of media. MediaSpace supports nearly all audio, video and image assets.

    Learn More About MediaSpace

    Mobile apps

    USNH mobile apps are available for download in the Google Play Store and Apple App store and include a wide variety of features and information.

    Learn More About USNH Mobile Apps

    Redirects and External Redirects

    Redirects send users from one URL to another and should follow a consistent structure to promote the university brand and help users navigate sites easily.

    Learn More About Redirects and External Redirects


    USNH websites and web applications must be secure. Tools and practices used to create and maintain them must ensure the appropriate confidentiality, integrity, and availability of data and services that they provide.

    Learn More About Security

    Single sources of truth

    Single sources of truth provide content from the most accurate source, avoiding duplication of content, outdated or inaccurate information.

    Learn More About Single Sources of Truth

    Social media

    USNH marketing and communications departments have established guidelines for the use of popular applications such as Instagram, Facebook, Twitter, TikTok and LinkedIn.

    Learn More About Social Media


    A URL is the address for each page on a website. Website navigation, search engines, marketing materials and other websites all use a page’s URL to direct people to that page.

    Learn More About URLs

    Web addresses and domain names

    Domain names and website addresses should follow a consistent structure to promote the university's brand and help users easily navigate USNH sites. 

    Learn More About Web Addresses and Domain Names


    Webforms allow a user to directly submit contact information, data and/or comments from a webpage.

    Learn More About Webforms

    Web hosting

    USNH websites and web applications must have a robust hosting environment in order to be safe and reliable resources.

    Learn More About Web Hosting


    The USNH system provides a range of options for publishing and maintaining websites.

    Learn More About USNH Websites

    Website hosting for research

    Research and laboratory website hosting services are available through USNH depending on the data, contributors and nature of the lab or research.

    Learn More About Lab and Research Website Hosting