Supporting University Fundraising Efforts

ET&S Strategic Communication

In FY21, ET&S’ Advancement IT (EAIT) team worked to build out new architectures, processes, and Business Intelligence (BI) solutions to aid Advancement efforts to achieve new record levels of fundraising.  Advancement embarked on a multi-year, comprehensive campaign with the goal to help support the University of New Hampshire (UNH) through transformational private gifts both large and small.

Example projects include EAIT partnering with the business side of the University to reimplement the internal Advancement chart of accounts. EAIT reviewed over 5,000 designations/funds and mapped them to an organizational structure that more closely aligns with today’s UNH operations. EAIT built out functionality within the Trax application to allow for input fundraising-type variables which serve as a foundation to complex calculations. These calculations help project campaign fundraising amounts over multiple years, with visualization and business interaction facilitated through Tableau.

ET&S will continue to support Advancement’s efforts this year through the implementation of EverTrue, a SaaS application for front-line fundraisers and support staff; new business intelligence such as an interactive visualization to analyze event ROI; and the digitization of tens of thousands of older gift records.