USNH uses Google Analytics to analyze traffic patterns, streamline the user journey and personalize website content for digital advertising and remarketing. All information collected by Google Analytics follows USNH cookie and privacy policies.

Purpose and audience

The purpose of using an analytics tool is to monitor and analyze website traffic to improve content and increase user engagement. The audience for this tool is website owners and managers.

Analytics software

USNH ET&S is responsible for managing USNH Google Analytics accounts.

Getting access

Staff, faculty and students with active USNH user IDs and email accounts who are involved with website management can request monthly analytics reports related to their sites. Website owners or communication managers may request access to Google Analytics for themselves, content editors or consultants to view and analyze information related to their sites. A USNH email linked to a Gmail account is required for access. Consultants will need a sponsored account. Accounts that have been inactive for one year will be closed by Software Development.

For reports or access:


For support for Google Analytics, please contact Software Development.


Google analytics is a self-service tool. Limited assistance is available during weekly Drupal and Website Tools walk-in sessions offered by Software Development.

Responsibility for usage

Users must use the tool responsibly and not make any changes that affect accounts other than their own. All information collected and stored must follow Google and USNH cookie policies and the USNH privacy policy.


Inactive Google Analytics accounts will be archived temporarily before being deleted.


If inappropriate or inaccurate activity is discovered, USNH ET&S will contact the account user to discuss the issue. If the account owner cannot be contacted or is no longer at USNH, that account will be administered by ET&S and can be removed if deemed inaccurate or inappropriate. When usage is obviously unacceptable, USNH ET&S will immediately remove the account prior to contacting the account owner. Unacceptable usage also may cause USNH Google Analytics access to be suspended. Reports regarding inappropriate content may be sent to ET&S.